We've teamed up with Elana Jadallah, photographer, writer and environmental advocate based in Hawai’i, to co-design our ElanaLoo x Fair Seas collection that we're incredibly proud of. These two towels are minimal, sustainable and perfect for your home or your next getaway.
The Kai towel is named after our oceans. Kai directly translates to ocean in Hawaiian and is the place I feel most alive. Our oceans are essential to our survival, creating over half of the oxygen on earth and holding over half of all life on earth. They are worth protecting fiercely and are the source of inspiration with my environmental work.shop the kai
The Kona towel is named after the town we reside in Hawai’i nei. Kona is deeply special to me because it’s the place that has taught me so much about the world and how to really, truly care for it. The ecosystem here in Hawai’i is very sensitive and over the time I’ve lived here it’s been eye-opening to see how our daily choices as individuals and businesses directly impact the world around us.shop the kona